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Building a Successful Marketing Plan

Growth doesn’t just happen. You have to plan for it.

Written by: Skott McKinney, Director of Marketing & Creative Services at Asset Marketing Systems

A strong marketing plan can be essential to your business success, allowing you to capitalize on your strengths, focus on your highest potential clients and relationships, and deliver your message effectively.

In this workbook, we’ll show you how to create a marketing plan in four steps.

  • Identify an ideal client or a target market.
  • Choose appropriate tools and tactics.
  • Develop a tactical plan and a marketing budget.
  • Track results and make adjustments.

Our goal is give you the tools to make marketing an integral part of your business — to help you set yourself apart from the competition and win and sustain profitable relationships.

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