Lexie Giusti, Sr. Marketing Consultant
Sheeva Izadi ,Marketing Consultant
You’ve been working with a client for months on end, providing them with the tools and strategies to enhance their financial plan. It feels as if things are going smoothly and their money is producing the results they want to see, so why not just leave things as they are?
Well, because a lot can change in a person’s life in a period of time as short as a month. Any number of events could occur ranging from a death in the family to a wedding or the birth of a child or grandchild. All of these happenings could lead to a change in the financial reality they are living with or see themselves living with in the future.
Scheduling an annual client review is often overlooked in the financial planning process when it could arguably be the most important step. Having a face-to-face, personalized meeting with your client to go over their progress and discuss any adjustments is an elemental part to creating that deeper connection and loyalty with them.
So why exactly is scheduling an annual client review so important? Let’s take a deeper look.
Statistics show that about 79% of consumers view their relationship with their financial services provider as purely transactional.
The modern client wants to feel that personalized touch from your services. They want to feel like a part of the family and simply sitting down with them for an hour to discuss their goals and needs can be the difference between positive client referrals or them switching advisors.
This leads to our next point – Increased personalization correlates to increased customer loyalty which correlates to more positive referrals. The more an individual feels they can trust you and that you care, they more likely they are to share that with their friends and family and encourage them to handle their finances with your firm. Even just showing them just how well their assets are performing can solidify your place in their lives and add value to why they are working with you to begin with.
Meeting with your client to go over their portfolio and its performance over the course of the year allows you to open the conversation into uncovering new assets they may have come into since your last meeting. Perhaps they would want to invest those assets into an existing policy, or maybe they’d like to look into a new account for those assets. You will never know what your client could be interested in until you sit down to really talk to them.
Everything included in our Annual Client Review Kit is there to enhance the time spent with your client and make the process as seamlessly smooth as it can be.
You will receive a customizable letter to invite your client to sit down with you, a comprehensive checklist to utilize during the meeting to be sure you cover all necessary topics, a fund allocation model to be used as a visual representation in your meeting to discuss how to best allocate funds, and finally an educational video of Angela Sloan discussing why client reviews are so important to her practice and the immense benefits they provide.
Set yourself apart from the competition and create deeper, everlasting relationships with your clients and download the Annual Client Review Kit today.
